Here's what the world's best marketers know:
Your copy doesn't have to be long, fancy, or formal to be great.
It just has to connect.
That's why my approach to writing always starts with the customer's story. Understanding who they are, who they're trying to become, and how your product fits into their transformation.
Armed with these insights, I write words that make it easy to buy, love, and share your brand with the world.
Freelance Services
Concepting
Is your campaign missing a crucial creative hook? I can partner with your team to concept an organizing idea that will be a through line for your entire project.
I'll work with brand managers, art directors, and designers to ensure the marriage of visuals and copy is seamless; grounded in customer insights, on-brand messaging, and proper strategy.
Copywriting
From website copy that converts visitors to buyers, to descriptions that make your products pop, I write words that make people stop, notice, and act.
I'm fast but I'll always take the time to thoroughly understand your goals, brand, and audience before we get started.
Do you already know what you want to say but don't have the time or expertise to take your writing project to the next level? Give me your outlines, voice notes, or raw ideas and I can do the rest.
Blogging
From thought leadership, to SEO, to anchoring your content strategy, there're a lot of reasons to give your blog TLC.
But building an engaged community of readers takes time and skills that you may not have available in-house. My blogging support services stand in so your blog can be a useful, vibrant space for your most ardent fans.
I offer content planning and brainstorming, topic research and interviewing, ghostblogging, and community management for brands in the travel, hospitality, beauty, and wellness industries.